If you find your FAQ page is becoming a bit long and might perhaps overwhelm the reader, then break it into sections. This technique isn’t just to make your pages pop a little more, though. You’re absolutely right, an FAQ is simply one more pillar upon which you have an (often overlooked) opportunity to service and sell customers. Hey Michael, thanks for reading it and for the comment. Simply write a question that targets those pages and then include a link in your answer. Instead, you want to keep them in buy mode as long as possible to maximize your conversion rate. They want the facts. If it’s not getting traffic, you may need to add some suggestions/links onto your site to better direct people to the page. But once you click one of the links, you will find out all frequently asked questions on this website. It shows how they answered some common questions in a pretty creative way by injecting tons of personality into their copy (a great way to improve your copywriting, by the way). Clicking on a question will take you to the relevant page. At the end of each answer, provide a ‘return to top’ link so they can easily return to the top of the FAQ page. This is some of the best copy I've ever read for a product. CTA buttons are essential for conversions. This FAQ page contains all the basic information required to use the service. And here’s another beastly FAQ page. Today, Loop11’s FAQs page is much more organized thanks to the addition of drop-down answers. Your FAQs section should definitely be on your pricing page. That’s why in today’s article I’m going to show you: Sound good? Not only do they call out their 96% customer satisfaction rate, but they also point out notable past customers like Gartner, Forrester, and Aspire. One idea per sentence makes text easier to digest. You’re not selling; you’re educating the consumer so that she can make an informed decision and not one based solely on price. Fidelis, strongly believing in the quality of his product, quickly agreed to do so to prove his point. If a customer poses an interesting question you haven’t heard before, add it to your FAQ page. Your FAQ page should complement information that is readily available elsewhere on the site. Take your FAQs to the next level by adding engaging videos or images that help your customers get to know you, and more easily find the information they’re looking for. An FAQ page also gives you the chance to show prospective customers you care about their experience with your company. So, don’t waste space in your FAQ section with questions and answers that don’t address your customers’ concerns about the product or service they’re about to buy. But if you want to know, even more, there’s a link to the knowledge base in the bottom. When you’re writing your FAQs, think of them like conversations you might be having with clients over the phone. If you have a website, and it doesn’t have a well-written FAQ page, you’re missing out on a fantastic opportunity to improve the effectiveness of your online marketing. After reading all that great information, he should be ready to take the next step, so be sure to guide him along. Hulu’s FAQ page is both informative and straightforward. But there’s a key element of a high-converting sales funnel that people aren’t talking about. This is because our brain can draw relationships between words and images more efficiently. Baskin-Robbins’ FAQ page provideds lots of relevant and useful questions. While the left side displays the topics, the right side lists all the relevant questions. Just ask the questions that show off your product’s unique qualities. I selected a couple of your points to add to the tips in my latest post on my blog, The Copy Remodeler – http://wp.me/p8stNn-4v But don’t post and forget. Keep it simple. Now, unlike a real store, on your website there’s no one around to greet prospects or answer their questions online (unless you have, They don’t know anything about your company, They want more information before pulling out their wallets. Note the high level of color contrast so the button quickly catches the eye. It also allows you a chance to use your keywords, the words that help searchers find you. Lea Ann. repetitive tasks and not having to lift a finger. Scroll down the page even further and you’re confronted with this question…. And here’s a screenshot of ¾ down the page…. Pricing is almost always the last hurdle a client jumps over before they buy. It’s a chance for your customer to pull you aside and ask, “Do you have this in a size 10?” or “What’s your return policy?”. The goal is to put them at ease about the sale. Remember, you’re trying to put the customer’s mind at ease. As I mentioned before, we here at AutoGrow do it…. When organizing your FAQs, place the most common questions at the top of the list. The more complex questions should then come further down the list. However, they have compensated that fact by including links for further information. Here’s another of those simple but beautiful FAQ pages. © 2020 DesignSeer . Nice, glad to see you’re taking action. These questions are all relevant to would-be customers. That way, no matter which route the visitor takes, he’s bound to get the information you most want him to have. Having someone provide information face-to-face establishes a connection in a way that the written word can’t do. Photos, charts and graphics can also increase comprehension and break up big chunks of text. Think of your FAQs section like a shoe store. It’s available to the public at https://litmus.com/help/ and we frequently link to articles there. Nonetheless, the page does contain all the necessary information, and has an attractive design. And that’s just what an FAQ page gives them. But what are the questions they don’t know they should be asking? Required fields are marked *, Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. Include links to main pages if they’re relevant. Write your FAQ section with the intention of giving prospects peace of mind. Finding out the ideal solution for your website could be very confusing at times. Just answer the questions your customers always ask you. An Orlando, FL florist can incorporate keywords such as “Orlando florist” into its FAQs to boost its SEO for those phrases. You can type in the matter, browse the top questions, browse through categories or get a virtual tour, all from this one page. This FAQ page follows the YouTube style. It’s also a tactic we’ve used as well for AutoGrow. If you still need inspiration, look at other sites, like this next example from, It shows how they answered some common questions in a pretty creative way by injecting. If you put new information on your site that you’d like to highlight, use a question and answer on your FAQ page to drive traffic to it. And if you aren’t giving your FAQ section the attention it deserves, you are simply doing your business a. That’s why in today’s article I’m going to show you: 10 expert-level tips I’ve learned over the years on how to build a FAQ that. Questions should be broken down into common categories so that visitors can easily find what they are looking for. Clearly, after reading this I now have a list to follow on what standard an FAQ page should have. Thanks! Otherwise, you’re missing an excellent. The overall tone of their FAQ answers questions like, “I don’t have to pay each time I use a feature or template right?” and “What happens after my free trial runs out?”. Second, this article is very timely because I’ve been meaning to look for a web design team here in Phoenix to add an FAQ page on my website. You might even consider creating opportunities for readers to add questions, answer questions posed by other readers, or rate an answer. There is also a ‘Top’ button with each answer. We publish quality, well-researched resources throughout the week, every week. Due to the funny logo of TinEye and the light blue color, this FAQ page looks very friendly at first glance. If yes, please let me know. With a banner like this, the CTA stays clearly in view, no matter how far down the page prospects have gone. You might be surprised by what they write. If you or someone else on your team is code-savvy, you can track which questions are being clicked on most. According to Authority Marketing, if you use keywords as anchor texts for some questions, “you can help these questions appear on Google’s SERPs of your product or site. But don’t forget to also delete Q/As that are no longer relevant. The FAQ section will provide answers to the common questions asked repeatedly. Not only will these FAQs be helpful to your visitors, they could also save you and your staff time, as they’re likely to reduce the number of pesky inquiries you get asked about routine matters. The links will drive traffic to those pages and will also help the search engines to find them too. Incorporate photos or videos if they’re a fit. You shouldn’t write FAQs simply to fill space on your website. Introduce it on your FAQ page and then link to it in your catalog or on your product page for photos and more detailed specs. And in the end, Fidelis stepped out of the vehicle, completely unscathed. Thanks for this! You can provide heaps of data in nice bite-size Q/A pieces. 40/40 Creative actually had a music video made about them. But in the world of marketing, you have mere seconds to hook your customers in and answer their burning questions. and several other marketers follow this practice. What’s more, the website provides you with specific questions for different states. The thing I like about this post is that it drills down far. People go to the internet for information. Tell the prospect how he can get more details, talk to a sales representative or buy the product. And instead of addressing the question with a simple and dry answer, they instead made this video: Seeing a real person answer questions increases a customer’s cognitive retention of the information. Everyone knows what they are, but not everyone uses them to their full potential. Dropbox provides a couple of ways to find out answers to your questions. Don’t be afraid to include questions with obvious answers. At the end of this email, you should ask something open-ended, like “If you didn’t see your question here, hit reply and I’ll be happy to answer it.”. Your FAQ page should be one that you update on a regular basis. Consider adding videos to your FAQ page if you think they’re a good way to provide answers. This should set the focus in part, or in whole, for your FAQ section. We write it as “an FAQ”…(“an eff-ay-cue”) instead of “a FAQ” (a “fack”). And obviously, you can search for an issue. The value FAQ pages bring to a website is well worth the effort in writing them. For example, if you’re a web design service that also does SEO, that might be a good opportunity for you to add in a question like, “Why does your food look different in person than it does in advertisements?”, Seeing a real person answer questions increases a customer’s. That can be used to your benefit. Maybe it’s the answer to a question about how a 30-day refund works. Because that’s how FAQs are supposed to be. That’s why we have collected 20 best FAQ pages from all over the internet. Don’t know what to put on your FAQ page? People sometimes prefer to read it like this because it’s showing action through a back-and-forth dialogue. In my opinion, these would be better left on the About Us page. Write in a conversational tone that makes reading interesting, not tedious. Fidelis is featured in the documentary Bulletproof Salesman. Group like questions and answers together and then place them under an informative subhead. The reason I recommend this tactic is because you don’t want to push your potential customer off your landing page.

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