Acree says Organic and or Non GMO options now exist for Alexia and ConAgra has kept a clean ingredient deck while innovating into new products. Terms of the transaction were not disclosed. convenience, mass merchandise and club stores. Frontera Foods, the Chicago-based gourmet Mexican food company started by chef Rick Bayless, has been purchased by ConAgra Foods, the Chicago Tribune reports. make authentic, gourmet Mexican food and contemporary American cooking chief executive officer of ConAgra Foods. Frontera products are handmade from fresh ingredients. But, over time it’s uncertain what decisions will be made based on the Big Guys need to keep investors happy versus the Small Guys need to operate to higher standards than just return on investment.”. Frontera’s Buyouts, in my opinion, cause good reason for concern to look at ingredient integrity. ConAgra Foods, Inc., (NYSE: CAG) announced today that it has acquired While there is no one size fits all acquisition, some turn out to be more beneficial than others. onions and chipotle chiles, introduced this country to the true flavor The purchase, which closed Sept. 26, moves the Frontera, Red Fork and Salpica grocery brands under the ConAgra umbrella, which produces such brands as Orville Redenbacher's, Slim Jim and Banquet. These products are recognized for their culinary excellence and creativity. packaged food companies with recognized brands such as Marie and enchiladas. The open question is, ‘how long will it take to sink in?’ Retailers have their own budgets to meet, and promotions are a big part of this. View source version on businesswire.com: http://www.businesswire.com/news/home/20160926006273/en/, ConAgra Foods, Inc.MEDIA: Kristine Mulford312-549-5522kristine.mulford@conagrafoods.comorINVESTORS: Frontera’s premium salsa, sauces, snacks and meals feature the distinct CONAGRA FOODS AKTIE und aktueller Aktienkurs. While Big Food buyouts can increase market share, they can create a shift in perception, especially in the specialty food industry. American grocery store and the American home. Frontera produces a wide variety of gourmet Mexican products including Ari Goldsmith, Senior Director of Marketing, KeHE Distributors, LLC. 2016, Frontera received a Sofi nomination for Frontera Beef Barbacoa We have made a difference in the Copyright © 2020 Specialty Food Association, Inc. | Contact us at: (212) 482-6440, History of the Specialty Food Association’s sofi™ Awards, ConAgra Foods Acquires Chef Rick Bayless' Frontera Foods, Big Food Companies Must Change to Regain Market Share, Read the current In other cases, the brand can benefit from the capabilities available from the larger company like product research, distribution, capital, raw material bigger buying power, an improved consumer image, enhanced marketing, etc. These businesses in convenient 8-ounce pouches for quick and easy skillet tacos, fajitas Frontera-branded restaurants. These businesses make authentic, gourmet Mexican food and contemporary American cooking sauces. salsas, taco skillet sauces, slow cook sauces, enchilada sauces, When Big Food buys the little guy, there’s often chatter amongst the specialty food community. ConAgra Foods also has a “It’s easier, faster, and less risky to buy growth (by acquisition) than to research, develop and introduce new products,” continues Roberts. The most recent Big Food acquisition, ConAgra’s $108.9 million purchase of Frontera Foods, a company founded in 1996 by Chicago Chef Rick Bayless who is touted for helping consumers understand the nuances of regional Mexican food here in the U.S., and the brand's CEO, Manny Valdes, includes the addition of the Frontera, Red Fork and Salpica brands to the ConAgra portfolio. passion for innovation and hard work. We believe ConAgra is a make high-quality food with the same standards of excellence and operate John Roberts, specialty food consultant, Owner, Blackpoint Management. In particular, the Frontera brand is a preeminent gourmet features recipes for gourmet Mexican meals made easy. by gourmet Mole Sauce, Barbacoa Slow-Cook Sauce and Carnitas Slow-Cook Every product has a lifecycle and it’s getting shorter and shorter. the packaged foods businesses of Frontera Foods, Inc. and Red Fork LLC, sauces. the business. era for Frontera, Salpica and Red Fork, and we are thrilled.”, Frontera Foods CEO Manny Valdes says, “Frontera has grown through a Chef Rick Bayless, owner of the highly-acclaimed Frontera Grill, Since then, Rick has been exploring, cooking, and eating in Mexico for over 40 years. The acquisition does not include any restaurant assets, including platform off which we can build,” said Sean Connolly, president and Redenbacher's®, Peter Pan®, Reddi-wip®, PAM®, Snack Pack®, Banquet®, Egg This is the start of a new I think their real long-term plans will be more obvious when we watch how they manage the newly acquired products. ConAgra Foods, Inc., (NYSE: CAG), is one of North America's leading packaged food companies with recognized brands such as Marie Callender's ®, Healthy Choice®, Slim Jim®, Hebrew National®, Orville Redenbacher's ®, Peter Pan®, Reddi-wip®, PAM®, Snack Pack®, Banquet®, Egg Beaters®, Hunt’s® and many other ConAgra Foods brands found in grocery, convenience, mass … Beaters®, Hunt’s® and many other ConAgra Foods brands found in grocery, flavors of Mexico. Frontera Foods, the Chicago-based gourmet Mexican food company started by chef Rick Bayless, has been purchased by ConAgra Foods, the Chicago Tribune reports. Frontera exists in a competitive space, so while they might not have to promote as much as say Hunt’s, ConAgra will have to promote Frontera where it gains new distribution for the brand. We believe it provides a tremendous well-known restaurants, foodservice operators and commercial customers. I don’t besmirch anyone for selling his or her business. Conagra Brands’ diverse portfolio offers choices for every occasion. In 2010, Frontera launched the first-ever, fresh-packed seasoning sauces Not only do they want to know where it came from but also does the product align with their core values? It’s a sign of the times, as consumer tastes and demographics shift. The fall issue of Specialty Food profiles the young entrepreneurs named to the 12 Under 35: Breakout Talent to Watch list. Frontera Foods, Chicago, IL. Overall ConAgra’s value over volume concept should have legs in today’s retail environment where companies can interact more easily with consumers and promote directly with exactly the consumer they are trying to reach. We see the pairing as a win for Frontera, ConAgra and consumers. We will continue to potato products as well as other vegetable products to a variety of According to ConAgra CEO Sean Connolly, the buyout reflects a “distinct shift toward value over volume” for a company long known for deeply discounted brands like Banquet frozen dinners and Chef Boyardee. portfolio. These enterprising individuals tout new product innovations and have seized opportunities during the pandemic to help the greater good. Iconic & Emerging Brands Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. marinades, chili mixes, guacamole mixes, hot sauces and Non-GMO Project seller. to become the premium brands they are today. ©Conagra Brands, Inc. All Rights Reserved. with the same values and fresh ingredients that have helped the business Founding Chef Rick Bayless says, "In ConAgra, we’ve found people who It’s a sound concept but it will not happen overnight. strong business-to-business presence, supplying frozen potato and sweet But the question has to be asked, “do the values of the company doing the buying really align with those of the product they are buying?” There’s an ever-evolving minority—especially the Millennials—who are vetting the food they are going to purchase and consume. Large companies doing the buying, Like ConAgra, often have a need to show growth. Steven Rosenberg, Owner, Liberty Heights Fresh, Salt Lake City, UT. 36K likes. More CPG companies are adding gourmet and specialty brands to their portfolios. The most recent Big Food acquisition, ConAgra’s $108.9 million purchase of Frontera Foods, a company founded in 1996 by Chicago Chef Rick Bayless who is touted for helping consumers understand the nuances of regional Mexican food here in the U.S., and the brand's CEO, Manny Valdes, includes the addition of the Frontera, Red Fork and Salpica brands to the ConAgra portfolio. For more information, please visit us at www.conagrafoods.com. Callender's®, Healthy Choice®, Slim Jim®, Hebrew National®, Orville ConAgra Foods Acquires Frontera, Red Fork and Salpica Brands, Code of Ethics for Senior Corporate Officers, Nominating and Corporate Governance Committee, http://www.businesswire.com/news/home/20160926006273/en/. Sauce in the innovative 8-ounce pouch packaging. Johan Nystedt312-549-5002ir@conagrafoods.com. 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