The company did not disclose the financial details of the agreement to license the podcast, “The Joe Rogan Experience.” But The Wall Street Journal, citing an anonymous source, reported it could be worth more than $100 million based on the podcast’s performance metrics and other factors. Spotify says streaming ad insertion will make data like ad impressions, frequency, reach, and anonymized age, gender, and device type data available to podcasters and advertisers “for the first time.”. Grey Munford, a spokesman for Spotify, declined to comment on the figure cited by the newspaper. Just as the TV shows available on Netflix Spotify wants to change that by gathering the podcast listening habits of its users. But that’s changing too. NFLX Google and Facebook became gatekeepers of the web – nearly all searched content is found on these two sites. The CEO of ‘Non-Profit’ SoundExchange Makes $1.4 Million a Year, What Streaming Music Services Pay (Updated for 2020), Is Your Song Being Played on the Radio? In 2019 alone, Spotify spent $400 to $500 million acquiring podcasting companies. These developments are causing great concern among indie podcast app developers (like Marco Arment, CEO of Overcast), which stand to lose access to content. The deal with Joe Rogan, a provocative podcast host with millions of listeners, is the latest move by Spotify to expand outside music. Spotify has moved aggressively into podcasting by acquiring several major podcast production and publishing tool companies for hundreds of millions of dollars, well beyond the $160 million that Luminary has raised in venture funding to date. A lifelong fight fan from Liverpool, England who has been covering mixed martial arts (MMA) and boxing for several years. You guys are gonna make money," Rogan said in 2018. Until now, podcasters simply put them up online and made them available freely to anyone who wanted to listen to them—i.e., they didn’t bother with licenses. Freestyle Surfaces In a New Pepsi Ad, RIP Google Play Music — Google’s First Music Service Is Officially Shut Down, Snap Valuation Surges Past $50 Billion — Just as Sounds on Snapchat Takes Root, SiriusXM Is Close to Renewing Howard Stern’s Monster Contract, CEO Says, How to Get on Spotify Playlists — Try These 16 Proven Tips. The podcast host Joe Rogan at an Ultimate Fighting Championship event this month in Jacksonville, Fla. reported it could be worth more than $100 million. display: none !important; My background includes stints as an IT and digital media executive at traditional and new media companies as well as market strategist for the media industry at a major computer company. © 2020 Forbes Media LLC. And I was like, how is it great? Joe Rogan Strikes an Exclusive, Multiyear Deal With Spotify. I’ll keep you folks posted as to when the show will resume.”. Spotify will pay Rogan more than $100 million, the Wall Street Journal reported on Tuesday afternoon. Discussion threads can be closed at any time at our discretion. Podcasts are subject to copyright, which means that podcasters have a set of exclusive rights to their podcasts that includes the right to distribute them and perform them publicly. }, 9  ×  6  =  .hide-if-no-js { Here’s a Detailed Breakdown of Radio Monitoring Companies, An Insanely Detailed Discussion About the Music Modernization Act, Paradise Distribution Estimates That 97% of ‘Black Box’ Royalties Can Be Resolved & Paid, Sosa Entertainment Moves for Default Judgment Against Spotify, AFM & SAG-AFTRA Owes Session Musicians and Background Vocalists $46 Million — Here’s How Eligible Performers Can Get Paid, Spotify Refuses to Remove Pro-Hitler Rapper Freeze Corleone — ‘We Make Music Available as the Artist Intends It to Be Heard’, Super-Manager Scooter Braun Is Spotify’s Latest Podcasting Partner, Twitch Is Automatically Ripping Down Videos With DMCA Notices — ‘The Twitch DMCA Bloodbath Has Begun’.

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