Connect with the definitive source for global and local news, Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, https://www.businesswire.com/news/home/20200922005269/en/, https://www.census.gov/quickfacts/fact/table/US/PST045219. Our industry has a tremendous opportunity to foster inclusion in society by taking action to diversify who shows up on screen. Movio is the global leader in marketing data analytics and campaign management solutions, revolutionizing the way the film industry interacts with moviegoers. On-screen data (the Institute) and audience demographic data (Movio) for the top 100 films (by box office) in the US were examined for 2018 and 2019. People want to see themselves reflected on screen. What portrayals of certain groups are child viewers seeing in the most popular films. @MovioHQ Action movies, most notably, regularly have well over 50% Male characters and well over 50% (and frequently over 60%) Male audience. What portrayals of certain groups are child viewers seeing in the most popular films? However, when looking at Race/Ethnicity there is less of a balanced representation. This is encouraging considering in 2007 only 23% of leads were Female and in 2017 30% were Female. Find news and tipps on search engine optimization in Colorado. www.movio.co What is Shown on Screen Does Affect Audience Composition, “I Want To See Me” Research Confirms. However, particularly with regards to race and ethnicity, the analysis again shows how minority audiences are given substantially fewer opportunities to even. “If They Can See It, They Can Be It.” https://seejane.org/. www.movio.co Through the Geena Davis Institute on Gender in Media, the nonprofit research and advocacy group she formed in 2004, she brings stats about representation to studio boardrooms year after year. White characters are very well represented in children’s films, with the majority of films having 50% or more White characters represented on screen. This press release features multimedia. Data Scientists at both organizations examined the following questions for the “I Want To See Me: Why Diverse On-Screen Representation Drives Cinema Audiences” White Paper: Although both organizations had explored these and other related questions in the past, combining their prodigious analysis capabilities enabled a deeper data dive at a scale neither had achieved previously. 2https://www.census.gov/quickfacts/fact/table/US/PST045219, View source version on businesswire.com: https://www.businesswire.com/news/home/20200922005269/en/, End-of-day quote New Zealand Stock Exchange - 10/22, Australia shares decline on weak manufacturing survey, fading U.S. stimulus hopes, Australia shares end firmer as cenbank hints at further stimulus, Australia shares gain as RBA hints at easing cash rate, Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, https://www.businesswire.com/news/home/20200922005269/en/, https://www.census.gov/quickfacts/fact/table/US/PST045219. www.linkedin.com/company/movio, Additional diversity-related data insights can be found in Movio’s previously published White Paper, Diversity on Demand: Securing the Future of Moviegoing, ____________________ Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. This press release features multimedia. @MovioHQ www.linkedin.com/company/movio, Additional diversity-related data insights can be found in Movio’s previously published White Paper, Diversity on Demand: Securing the Future of Moviegoing, ____________________ 1https://www.census.gov/quickfacts/fact/table/US/PST0452192https://www.census.gov/quickfacts/fact/table/US/PST045219, View source version on businesswire.com:https://www.businesswire.com/news/home/20200922005269/en/, KEYWORD: CALIFORNIA AUSTRALIA/OCEANIA NEW ZEALAND UNITED STATES NORTH AMERICA, INDUSTRY KEYWORD: TECHNOLOGY WOMEN PARENTING ENTERTAINMENT GAY & LESBIAN GENERAL ENTERTAINMENT FILM & MOTION PICTURES CONSUMER DATA MANAGEMENT, PUB: 09/22/2020 11:00 AM/DISC: 09/22/2020 11:01 AM, http://www.businesswire.com/news/home/20200922005269/en. Movio is the global leader in marketing data analytics and campaign management solutions, revolutionizing the way the film industry interacts with moviegoers. Data Scientists at both organizations examined the following questions for the “I Want To See Me: Why Diverse On-Screen Representation Drives Cinema Audiences” White Paper: Although both organizations had explored these and other related questions in the past, combining their prodigious analysis capabilities enabled a deeper data dive at a scale neither had achieved previously. Our industry has a tremendous opportunity to foster inclusion in society by taking action to diversify who shows up on screen. To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. What is Shown on Screen Does Affect Audience Composition, "I Want To See Me" Research Confirms. Some key takeaways: “When we consider the impact that the media children are exposed to can have, including in the cinema, it is vital for them to see from the beginning that fictitious worlds reflect the real world, and that they see themselves reflected on screen,” Davis states. You can change your choices at any time by visiting Your Privacy Controls. What negative or positive portrayals of certain groups are different viewers seeing in the most popular films? “As we’ve said before, our goal is very simple: that the characters on screen reflect the population, which is half Female and incredibly diverse,” says Geena Davis, Founder and Chair of the Institute. The effect of genre on the percentage of leading characters Male vs Female was clear as well as the corresponding gender split in the attending audience. Find out more about how we use your information in our Privacy Policy and Cookie Policy. The analysis shows across all films that the leading characters and audience are generally 50/50 Female/Male. On-screen data (the Institute) and audience demographic data (Movio) for the top 100 films (by box office) in the United States were examined for 2018 and 2019. Movio is the world’s most comprehensive source of moviegoer data and has products designed specifically with the challenges of movie marketing in mind. “When you see someone like yourself reflected, you take in the message: 'There's someone like me, I must belong.’ It’s encouraging to see the progress we’ve made with gender representation, but we must show more diversity on screen, if we don’t show more diversity, we are contributing to the serious problem of racial inequity in our society today.”, About the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, Founded in 2004, by Academy Award winning actor Geena Davis, the Institute is the only research-based organization working collaboratively within the entertainment industry to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment media. Hollywood studios need to show more diversity in movie characters if they want to draw audiences to theaters, according to a study released by Movio and the Geena Davis Institute … This is significant considering people of color (Black, Asian and Latinx) comprise 37.8% of the U.S. population. “As we’ve said before, our goal is very simple: that the characters on screen reflect the population, which is half Female and incredibly diverse,” says Geena Davis, Founder and Chair of the Institute.

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